One hour, hosted by us, built on the room's own answers. Everyone plays, nobody loses, and you walk away with a real read, not just a leaderboard. Run it for your own team, or host it for your clients.
For groups of 4 to 150. No install, no accounts for players. They join from a phone in seconds.
Live play. Every phone is a buzzer, and the answers are your own team's.
In Good Company connects a room in an hour. Point it inward at your own team, or outward at the clients you want to keep. Same hosted game, two very good reasons to run it.
Turn coworkers into people who actually see each other, and hand leadership a real read on the culture. That's the rest of this page.
The team story, below ↓Turn a room of clients into relationships they remember, and you into the reason. Run one event, or a whole year of them.
See the client edition →In Good Company is built on your team's own answers, so the whole room leaves knowing each other better. It's the warm opposite of a trivia night that only tests what you already know.
And here's the moment that makes it click: at the reveal, the whole room's guesses come up at once.
Ahead of time, in a couple of minutes, on their own phones. Comfort food, hidden talents, a small win worth celebrating. Real, human, low-stakes.
A real game-show feel, from a laughing "Who Said It?" to a heartfelt close. Everyone plays from their phone. Latecomers can still jump in and guess along.
The hour ends on an In Good Company Score and an honest read on where the culture stands, plus one clear next move. A fun hour becomes a real signal you can bring to your next leadership meeting.
Five rounds, a hosted big screen, and every player's phone in the game. It opens with a last-call lobby so nobody who joins late gets left behind.
Nobody in the room feels interviewed. But by the end, your team knows each other in a way a year of meetings never delivered.
The quiet ones get seen. You learn something real about a person you sit near every day, and nobody had to speak up in a meeting to share it.
Hidden strengths surface. The marathoner, the movie buff, the one who speaks three languages. Now you know who to pull in.
One person gets the spotlight for a minute, and everyone leaves knowing them better. That is belonging, built on purpose.
The assumptions break. The person you thought you had figured out surprises you. People are more interesting than their job titles.
Everyone shares one small, real win. Safe, never competitive. This is where a room becomes a team.
The game only turns a handful of answers into rounds. But it ends by naming every single person who played, each with one real thing about them. The colleague whose answer never came up, the new hire, the person who was on vacation, all of them are right here at the close, seen.
Because the hour runs on your team's own answers, it produces something no quiz can: an In Good Company Score and an AI-written culture read, grounded in a proven framework, that leadership can actually use. It's the artifact that turns a fun hour into a real conversation about how your team works. Run it a few times a year, and you can watch the number move.
One hour connects the room. A year builds the culture. Remember what those five rounds were quietly doing? They also surface where your team already leans and where it needs more: connection, learning, fun, or voice. When you're ready to go past a single game, we turn that read into a plan the way a good team ships a product: a wall of ideas, the few that matter placed across the calendar, each with an owner and a date. Bring your eNPS or employee-survey data too, and every moment aims at the culture your team needs most.
A silent brainstorm, one idea per note before anyone speaks. Nothing precious yet.
The picks land on a single page, spread across the calendar.
Every moment gets an owner and a date, so it actually happens.
A wall of sticky notes becomes a year that actually happens.
"I built In Good Company after years of leading teams and seeing the same thing everywhere: the culture we wrote down rarely survived the actual work. This is my answer, an hour that gets a team to genuinely see each other, and hands their leaders something real to build on."
I host every session personally, and I read every answer before we start.
James Berry, founder, Berry App Labs.
It runs on real infrastructure that holds up when procurement shows up, with the accounts, roles, and privacy posture a serious company expects.
Read the security & trust page, privacy policy, and terms.
In Good Company is one piece of a connected body of work on culture in the age of AI, a comic, a book, and hands-on consulting, all built from the seat of someone who actually did the leadership job.
A modern-day workplace strip for the age of AI and culture. It earns the attention.
A practical method for making culture something a team runs, not a poster.
The hosted hour that connects the team and reveals where the culture really stands.
You are hereA working build where a team installs a culture system they can run themselves.
In Good Company is new, and that's the opportunity. Be one of the first teams to run it and the whole hour is on me: the laughs, the connection, and a real culture read your leaders can use. You get my full attention on every session, founder-friendly terms as it grows, and a front-row seat as it becomes even better.
Watch the demo play out hands-free, or start a low-key conversation and we'll see if it's a fit for your team.
Groups of 4 to 150 · one hour · hosted for you · your team's own answers · a real read at the end.
Hosting this for your clients instead? See the client edition →